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Revenues of $2B by 2015 projected for flexible displays

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DisplaySearch


Disclaimer: InfoComm International® has republished this press release with the original grammar and spelling intact. InfoComm International reserves the right to modify the release for language or claims that may be offensive to competing companies. Sources may contact news@infocomm.org regarding editing decisions.

SOURCE: Display Search · POSTED: 08/28/06

AUSTIN, Texas -- DisplaySearch, a worldwide leader in display market research and consulting and part of The NPD Group, has released a report on the technology, markets, challenges and opportunities for flexible displays, the Flexible Displays Report. While flexible displays offer the unprecedented distinctiveness of being thin, lightweight, unbreakable, conformable and rollable, the challenges that await those taking advantage of the opportunity require patience and capital beyond the reach of many companies. The report calls out the most likely applications, technologies and processes that are expected to drive the industry.

Although wallpaper TVs, monitors, and mobile displays that roll out of a pen have been hyped all over the media, there are no real killer applications. The initial applications are expected to be very simple and low cost, consisting of smart cards that have built-in fraud protection, shelf labels tied to the cash register price changes, and point of purchase (POP) signs that foster time of day advertising. These applications are typically low information content not requiring an active matrix, and they take advantage of the robustness and low power associated with reflective, bi-stable and passive matrix or segment driving schemes. Moreover, they do not require color, grayscale or fast response features. They represent an opportunity for manufacturers to generate some income while building the infrastructure and technology for higher volume and revenue generating applications with front of screen performance that demands active matrix backplanes. The report calls out the! critical role that printing of polymer material on plastic and roll-to-roll (R-T-R) manufacturing will play in achieving these objectives.

Based on well-documented assumptions forecasting when these emerging capabilities will be available, the report shows a revenue forecast of almost $2B by 2015 as indicated in Table 1. Revenue and area are also forecast by application.

Table 1: Flexible Display Revenue by Application (US$ millions)

 

 2007

 2008

 2009

 2010

 2011

 2012

 2013

 2014

 2015

 AMLCD

0

0

5

53

125

180

245

265

278

 OLED-A

0

0

0

0

0

34

74

186

268

OLED-P

0

0

1

57

64

128

175

180

185

 PMLCD -- Color

0

5

10

78

161

191

260

295

353

 PMLCD -- Mono

14

15

14

26

46

79

130

200

287

 Electronic Ink

2

46

184

323

370

397

431

481

556

 Total

16

66

215

536

766

1010

1314

1606

1927

Y/Y Growth 

 

313%

226%

149%

43%

32%

30%

 22%

20%

 

 

 

 

 

 

 

 

The new DisplaySearch Flexible Display Report was developed in collaboration with USDC, which is funding many related research projects. The report catalogues each of the potential applications and the many technologies breakthroughs needed for their implementation:

  • Active Matrix Backplanes
         a-Si
         p-Si
         Organic 
         Nanowires
  • Transfer Processes
  • Flexible substrate materials Barrier Coatings
  • Sealants
  • Transparent Conductors
  • Power Sources

Highlights of this exclusive research include

  • Detailed descriptions of each technology that can be used to make flexible displays, including cholesteric LCDs, PDLCs, bistable nematic, ferroelectric, electrophoretic, Microcup electrophoretic, electro-wetting, mechanical modulation (MEMS), and both polymer and small molecule emissive
  • Growth and applicability of applications that could use flexible displays, including wrist-worn and wearable, eBooks, signs, embedded displays, automotive, military, immersive and handheld
  • The ability of manufacturing to keep pace by using roll-to-roll and ink-jet printing to lower costs below batch-based glass displays
  • The opportunities enabled by bi-stability and associated reduced power
  • 370 pages with over 400 figures and 40 tables
  • Contributions by the many companies creating technical innovations and their current status
  • Listings of the various government-funded projects that are investing to enable flexible displays

According to DisplaySearch Senior Vice President Barry Young, "The new DisplaySearch Flexible Displays Report has the most comprehensive coverage of the emerging flexible display industry available from any source in the world-in any language-and provides the reader with a linkage between technology development and market penetration."

For more information, on this report, please contact Richard Goldman (312) 952-5679 or at richard@displaysearch.com. Learn more about DisplaySearch's many other services at www.displaysearch.com

About DisplaySearch

DisplaySearch, an NPD Group company, has a core team of 36 employees located in North America and Asia who produce a valued suite of FPD-related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Hong Kong, Houston, Kyoto, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the Web at www.displaysearch.com.

About The NPD Group Inc.

Since 1967, The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys, video games, and wireless. For more information, visit www.npd.com.


   

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