European Market Definition and Strategy Study first to size European market
ORLANDO, Fla. -- According to a new study, the audiovisual industry produces annual revenues of €8.5 billion in Europe, and is projected to grow at a rate of seven percent annually over the next three years. InfoComm’s 2006 European Market Definition and Strategy Study was conducted by Acclaro Growth Partners, an independent strategic research firm, on behalf of InfoComm International®, the international trade association representing the professional audiovisual industry.
Products account for almost 65% or €5.5 billion of the market opportunity, while services account for about 35% or €3 billion. Of the total €5.5 billion product market, Control Systems, Projectors, Displays and Sound Reinforcement Equipment and Acoustics represents the top product opportunity. Each account for approximately 10% of the total market. The largest service opportunity is systems integration and installation, which account for nearly 40% of total service market, followed by systems design, comprising almost 19% of the total service market.
"The AV industry has evolved dramatically, enhancing communication everywhere today - from the boardroom to the classroom to the family room," said Randal A. Lemke, Ph.D., Executive Director of InfoComm International. "The convergence of AV and IT, the emerging applications for AV products, and the surging demand supported by the residential market are driving forces in the professional AV market. As the international association for the AV communications and systems integration industry, it is essential for us to define where we are as an industry in Europe, and determine strategies that will assist AV companies in this dynamic landscape."
The study addresses the market size across 15 European countries. It also includes an assessment of channel structure, product and service opportunities, customer needs, and a trend analysis of major technological, economic, social, and regulatory issues likely to affect the way pro AV products are bought and sold in Europe.
The research process included a combination of one-on-one interviews and online surveys with major market players, including manufacturers, systems integrators, distributors, resellers, dealers, and rental and staging companies, as well as end-users in important vertical markets, such as corporate and education.
It is the first time the professional audiovisual industry has attempted to quantify the size of the European market. The report was first released at InfoComm 06, the largest trade show for the professional audiovisual industry, taking place this week in Orlando, Florida.
InfoComm’s 2006 European Market Definition and Strategy Study is available for sale for $349 by calling Customer Service at +1 703-273-7200.