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"Projectors and displays used to be “nice to haves” and are now “must haves”. Today’s “nice to have” systems include such products as video conferencing and video streaming of live video feeds."

2005 AV Trends & Opportunities Study: State & Local Government



Market Research
AV Tech in Higher Education Media Fact Sheet

Trends in AV Use

Five years from now, half of all classrooms in the higher education settings will have AV technology.

Instructional classroom technology and distance learning are the two main drivers of AV systems in higher education. As a result, the AV products that most commonly purchased are projectors, control systems, and audio and video conferencing equipment.

The rate at which classrooms have been outfitted with AV systems has doubled from 2000 to 2005, and that growth is expected to continue at a rate of 25-30% until at least the year 2010.

By the end of the next five years, 80% of surveyed institutions predict that more than half of their classrooms will be outfitted with AV systems. About 40% of institutions surveyed estimated that less than 20% of their classrooms were equipped with AV systems as recently as five years ago. Nearly half of those same institutions have close to 50% of their classrooms outfitted with AV equipment today.

About 75% of the demand for new AV equipment in higher education is driven by construction of new classrooms. About 25% of the demand is as a result of the need for upgrades to existing systems or facilities.

Four-year private institutions comprise 40% of the higher education AV market. Four-year public institutions comprise 22% of the market, while two-year public institutions constitute 21% of the market.

Higher education is changing and the role of AV is growing

Learning is now more collaborative and project-based.  Spaces are transitioning from single-use classrooms to multi-purpose areas. AV is the most cited enabler of this transition.

AV enables both inter- and intra-organizational collaborations. Collaborative research is taking place at a number of different levels. Universities are collaborating internally, as well as with independent and government research centers. International collaborations are also taking place.

AV is becoming a strategic acquisition designed to attract new students.

Colleges and universities are now viewing AV's value as a long-term investment, rather than a short-term expense.

The total number of students in the US is expected to peak in 2008. This demographic shift is resulting in an increase in new facility construction over the next three years. New buildings are designed around the technology classroom concept.

Just 15% of the total student population in the US are traditional students. The remaining 85% are working adults and part-time students, many of whom rely on technology for distance learning and portable technology.
 
Technology infrastructure is increasing its flexibility and is being fully integrated into every aspect of higher education. While communications devices will constantly change, communication infrastructure is expected to remain stable.

AV allows communication to be more portable, transferable, sharable and available.

Remote diagnostics is resulting in more reliable equipment, and improving the willingness of instructors to use AV technology.

AV provides technological benefits to higher education

Distance learning allows top colleges to reach beyond their campuses to increase enrollment and create additional revenue streams.

AV technology allows subject matter experts to be consulted instantaneously, even when stationed in remote locations.

Many states have a larger demand for higher education than what can be met through traditional on-campus enrollment. AV technology allows institutions to increase enrollments and provide greater access to education while maintaining the same or reducing the level of financial investment per student.

AV technology allows information to be easily shared in real or delayed time.

Technology is an effective student recruitment tool. Each year, prospective students are more tech-savvy and arrive with increased expectations about their on-campus technology experience.

AV provides cost savings to higher education institutions

A recent InfoComm Independent Consultants in Audiovisual Technology Council  (ICAT) study estimates the financial savings for higher education institutions that use technology for redesigning the top 25 courses would be an aggregate of $9.75 billion per year.

AV technology reduces costs through the use of online tutorials. Instructional software allows faculty to reduce time spent preparing lectures and introducing content. Revising course materials and preparing for classes can be pared down by eliminating duplicative effort.

Automated assessment of basic homework exercises, quizzes, and in some cases, exams, can move rote tasks off the shoulders of faculty.

Sophisticated course management systems allows faculty to easily monitor individual student progress and performance.

Many institutions face escalating demand for subjects that they cannot meet because they cannot hire enough faculty members. These academic bottlenecks slow graduation rates. Technology enables schools to engage faculty remotely and increase student enrollment without increasing associated costs.

Schools that Use AV the Most

      Four-Year Colleges

  • School of Business
  • School of Humanities, Arts and Social Sciences
  • School of Engineering
  • School of Education
  • School of Earth Sciences

      Two Year Colleges

  • School of Humanities, Arts and Social Sciences
  • School of Business
  • School of Education
  • School of Engineering
  • School of Earth Sciences


AV Spending

      Four-Year Colleges

  • 13% of four-year colleges surveyed spend more than $1 million a year on AV products and services
  • 21% of four-year colleges surveyed spend between $500,000 and $999,000 a year on AV products and services
  • 17% of four-year colleges surveyed spend between $250,000 and $499,000 a year on AV products and services

      Two-Year Colleges

  • 8% of two-year colleges surveyed spend more than $1 million a year on AV products and services
  • 8% of two-year colleges surveyed spend between $500,000 and $999,000 a year on AV products and services
  • 41% of two-year colleges surveyed spend between $100,000 and $499,000 a year on AV products and services

      By Region

  • Northeast
    More than 50% of surveyed institutions have an AV budget of $100,000-$250,000 a year. Nearly 30% reported spending between $250,000 and half a million dollars.
  • North Central
    About 20% of surveyed institutions reported spending between $500,000 and $750,000 dollars on AV equipment and services. Approximately 25% of surveyed institutions reported spending between $250,000 and half a million dollars a year.
  • Pacific
    About 25% of institution surveyed reported spending between $100,000 and $250,000 dollars on AV equipment and services. Close to 20% responded that they spend between $750,000 and $1 million.
  • South Atlantic
    Close to 30% of institutions from the South Atlantic regions responded that they spend over $1 million a year on AV product and services. Compared to other regions, it has the highest percentage of institutions that spend more than $1 million.
  • South Central
    Approximately 30% of surveyed institutions reported spending between $250,000 and half a million dollars a year on AV equipment and services. Another 30% spend between $100,000 and $250,000.
  • Mountain
    About 35% of the institutions in the Mountain region spend between $80,000 and $90,000 a year on AV products and services and another 30% spend between $100,000 and $500,000. 

Most Popular Types of AV Equipment Used In Higher Education

Two-year Institutions

1. Projectors
2. Control  Systems
3. Displays
4. Sound reinforcement and Acoustics
5. Cables and Connectors

Four-Year Institutions

1. Projectors
2. Control  Systems
3. Cables and Connectors
4. Sound reinforcement and Acoustics
5. Audio/Video Conferencing Equipment

Other commonly purchased AV items are related to steaming media and casting, signal management and processing, wireless connections and software, and AV acquisition and delivery equipment.


   

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