InfoComm International Audiovisual (AV) AV from A-Z for Sales Professionals

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AV from A-Z for Sales Professionals

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AV from A-Z for Sales Professionals online provides an introduction to selling audiovisual products, an overview of the products sold and their applications.  It is perfect for sales professionals requiring in-depth product and technology information to help close the sale.

While providing the same technical and scientific knowledge as The Essentials of the AV Industry, this course is more tailored to sales.

The course is recommended to help you prepare for the general certification (CTS) exam.

Audience      Topics Covered      Course Fee      Suggested Study


Audience
Sales staff who are new to the AV industry (i.e., within their first six months to a year of hire) or those who already understand the context of their job and how the industry works, but need depth on the technical side.

Topics Covered (see complete course outline PDF)

Audio Visual

Dynamic Sound
Capturing Sound
Audio Processing
Digital Audio
Audio System Set-up
Specialized Audio System

Sales
Professional Sales Skills
Who Buys AV?
Know your Client’s Objectives and Interests
How to Identify Client Needs
Effective Listening
Who’s Who in the Client Organization
Selling to Executives
Use AV to Sell AV
Why Some Sales Don’t Happen
Customer Service
Collaborative Ventures
Sales Skills Summary

Vision and Light
Display Concerns
Display Technology
Display Equipment
Visual Signs
Visual Sources
Visual Processing
Video Signal
Video Recording
Video Output
Video Distribution

Audiovisual
Audiovisual Systems Integration
Subsystems
Lighting Systems
Systems for Conferencing Applications
Electrical Systems
Signal Management
Control System
Computer Systems
Audiovisual Networking

Course Fee
InfoComm Members: $99
Applicable EduBucks: $99
Nonmembers: $150

Suggested Study
None. If you are brand-new to the industry, InfoComm Academy’s Quick Start to the Audiovisual Industry provides a more thorough introduction to roles in the audiovisual industry and the most basic introduction to technology concepts.