InfoComm International Audiovisual (AV) TrygVesta Chooses Medialon for Innovative Business Lab

AV Industry > October 2007 > TrygVesta Chooses Medialon for Innovative Business Lab


TrygVesta Chooses Medialon for Innovative Business Lab

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SOURCE: Medialon � POSTED: 10/29/07

Medialon has helped TrygVesta, the second largest supplier on the Nordic market for general insurance, inspire employees to develop new ideas with an innovative business lab in Denmark.

Danish AV company AVC set up the lab where all audio, video and lighting functions are controlled by Medialon Manager. The lab is a large space which can be divided and controlled as if it were several meeting rooms featuring projectors, smart boards, DVD players, touch panels, LED lighting and conventional lighting.

The main idea from Tryg was to create an innovative creative room to inspire and surprise employees; a room where the creative process can take place in order to develop new concepts and business solutions. When employees enter the room they can select among 10 different mood themes, which is reflected in ambient sound light settings and image projections for the lab.

As a PC-based system, which natively uses IP control, Medialon Manager can control any software, from simple keystroke emulation to complex IP protocols. With more and more devices becoming PC based, like video servers, this opens a wide range of opportunities.

TrygVesta consists of Tryg, Denmark's largest general insurance company, Vesta, the third largest in Norway, Dansk Kaution (Denmark) and Enter (Norway). The group also has a rapidly growing branch office in Finland and a presence in Sweden. TrygVesta's insurance products provide protection for more than two million private individuals, and the group employs a total of 3,700 people.

Medialon programming for the new lab was done by John B�ge Hansen with project sales by AVC's Christian Dannevang.

About Medialon

Founded in 1992 and based in Europe and in the United States, Medialon designs and distributes software-based control systems for audiovisual equipment and digital media. As a leader in the show-control market, it counts among its customers the largest museums in the world (Centre Pompidou, Vulcania, Metropolitan Museum of Art), prestigious theme parks (Futuroscope, Asterix, large U.S. parks) and famous entertainment venues (Lido, Wynn Las Vegas, Apollo Theater NYC).

Manager software allows users to program and synchronize an unlimited number of devices (audio, video, lighting, image processors, special effects, etc). Its programming environment enables the easy creation of scenarios, from the simplest to the most complex. Designed to be used in networks, it controls the latest-generation equipment over TCP/IP.

Medialon’s MIP is a multimedia hardware player which plays any type of digital media: Flash, MPG, Divx, PPT, JPEG, HTML, URL, etc., with an integrated playlist programming and planning tool. MIP is used for the playback of media, interactive kiosks and digital signage in state-of-the-art museums such as the Mus�e du Quai Branly in Paris.