InfoComm International Audiovisual (AV) Types of AV industry professionals

AV Industry > Types of AV industry professionals


Types of AV industry professionals

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InfoComm serves the entire audiovisual industry, including companies that manufacture, distribute, design, install, program, rent, and service technologies and software for the display of visual information, presentation of audio, and the means to both produce and interact with this visual and auditory information. 

Manufacturers create state-of-the art AV products, including audio systems, video and data projectors, displays and screens, lighting, video, racks and cases, lecterns, cables and connectors, computer and AV networking, control systems, interfacing and signal distribution.

AV dealers are generally local or regional companies or branches that are authorized resellers for AV products; some even sell nationally or internationally. Some dealers offer equipment rentals and service in addition to selling the equipment (see rental and staging companies below). Because of their product training, AV dealers, distributors, manufacturers' representatives and independent reps offer specific knowledge and "added value" when equipment is purchased. 

Systems integrators offer skilled installation expertise, ensuring compatibility with existing IT systems and providing staff training to work with the system. Traditionally, integrators have provided installation and wiring of physical systems; increasingly the role of integrator has broadened to include a wider range of services due to the complexity of systems. Some also offer consulting and design services. When design, consulting and installation are combined and offered by a systems integrator, the serice is referred to as the "Design/Build" process.

Independent design consultants, who are usually hired by architects or directly by contractors or system owners, determine options for design of a system and produce job specifications that are then competitively bid by systems integrators.

Independent programmers are individuals or companies not employed by hardware vendors or integrators, but rather provide them programming expertise and service for hire. Programmers are involved in control system programming and specialized software to provide a working system.

Rental and staging companies offer event staging and AV technology rentals, including production services for corporate meetings, conferences, conventions, tradeshows, product launches, special events, entertainment and concerts. AV professionals provide set-up and tear-down services as well as operation of projectors, cameras, screens, sound systems, scenic elements, lighting and special effects.

Presentations professionals and multi-media content providers develop AV content for presentations and digital signage. They are often hired as in-house resources or as independent freelancers to enhance the message through graphics and video presentations, marketing expertise and creative application of presentation tools.

Production studios provide a broad range of services such as video production, staged events, scripting, special effects, and coordination with rental and staging companies.

AV technology managers, or end users, work within non-AV organizations (e.g. education, corporate or government) to provide AV services and technical support to internal clients.